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Johnson Lube is interested in producing and selling an industrial line of oil filters. Market research indicates that wholesale customers are currently willing to pay

Johnson Lube is interested in producing and selling an industrial line of oil filters. Market research indicates that wholesale customers are currently willing to pay $8 for similar filters, and that the company could sell 80,000 units per year at that price.
Required:
a. If Johnson Lube requires a 19 percent return on sales, what is its target cost for the proposed industrial line of filters?
b. Assume that market research reveals several of Johnson Lubes direct competitors are likely to lower the wholesale price of similar filters to $7 per unit. To remain competitive, what will the companys target cost have to be to maintain a 19 percent return on sales?
c. At a wholesale price of $7, Johnson Lube estimates that it can sell 83,400 industrial filters per year instead of 80,000 units. Assuming its target costs are attainable, how much more or less profit per year will the company earn at the $7 wholesale price compared to the initial wholesale price estimate of $8?

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