Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price of its product.

	Total Costs
Variable Manufacturing	$ 2,351,500
Variable Selling and Administrative	751,500
Plant-level Fixed Overhead	1,203,000
Fixed Selling and Administrative	601,500
Batch-level Fixed Overhead	201,500
Total Investment in Product Line	10,004,500
Expected Sales (units)	20,000

If Johnson determines price using a desired gross margin percentage of 53%, the price would be?

• $287.08

• $330.58

• $399.57

• $388.87

• $354.58