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Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price
Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price of its product.
Total Costs | |||
Variable Manufacturing | $ | 2,354,000 | |
Variable Selling and Administrative | 754,000 | ||
Plant-level Fixed Overhead | 1,208,000 | ||
Fixed Selling and Administrative | 604,000 | ||
Batch-level Fixed Overhead | 204,000 | ||
Total Investment in Product Line | 10,012,000 | ||
Expected Sales (units) | 20,000 | ||
If Johnson determines price so as to receive a desired return on assets of 15%, the price is:
Multiple Choice
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$307.29
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$263.79
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$365.58
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$331.29
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$376.29
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