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Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price

Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price of its product.

Total Costs
Variable Manufacturing $ 2,354,000
Variable Selling and Administrative 754,000
Plant-level Fixed Overhead 1,208,000
Fixed Selling and Administrative 604,000
Batch-level Fixed Overhead 204,000
Total Investment in Product Line 10,012,000
Expected Sales (units) 20,000

If Johnson determines price so as to receive a desired return on assets of 15%, the price is:

Multiple Choice

  • $307.29

  • $263.79

  • $365.58

  • $331.29

  • $376.29

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