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Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price
Johnson Marine has the following costs and expected sales for the coming year. Johnson is considering a number of different methods to determine the price of its product.
Total Costs | |
Variable Manufacturing | $2,350,000 |
Variable Selling and Administrative | 750,000 |
Plant-level Fixed Overhead | 1,200,000 |
Fixed Selling and Administrative | 600,000 |
Batch-level Fixed Overhead | 200,000 |
Total Investment in Product Line | 10,000,000 |
Expected Sales (units) | 20,000 |
If Johnson determines price using a 40% markup of full manufacturing cost, the price is:
$262.50
$306.00
$375.00
$364.29
$330.00
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