Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids
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Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm's services through her largescale promotional efforts. Jolene's firm most likely practices the
a
production concept
b
marketing concept
c
selling concept
d
product concept
e
societal marketing concept
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