Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm's services through her large$-$scale promotional efforts. Jolene's firm most likely practices the $\_\_\_\_\_\_\_\_.$

  

a$.$

production concept

b$.$

marketing concept

c$.$

selling concept

d$.$

product concept

e$.$

societal marketing concept