Jon Queens & Partners is a US-based audit firm and is facing competition from other audit firms. The partners have been considering how the firms revenue could be increased. Two suggestions have been made:

a) Audit partners and managers can be encouraged to sell non-audit services to audit clients by including in their remuneration package a bonus for successful sales.

b) All audit managers should suggest to their audit clients that as well as providing the external audit service, Jon Queens & Partners can provide the internal audit service as part of an extended audit service.

Required: Using the Six-Step Ethical Framework, analyze the ethical issues raised by the suggestions to increase the firms revenue and suggest an appropriate course of action.