Jones Soda Marketing Plan ( 1500 words)

ii. Public relations iii. Website and social media 7. Kev success factors kevr factors that will contribute to the success or failure of the plan 8. Goals and objectives this section details short- and long-range objectives for this enterprise a. Develop an overall goal and 2 short-term objectives @YORKWLLE u :4 I v r a s I r v WWWNORKVILLEU.\" b. Short'term objectives should be specific and applv to the next year c. These can be performance objectives I. Number of customers II. Market Share III. Revenue d. 0r action objectives e.g.. Place advertising In all local papers e. Implementation plan I. 3 Initiatives you will start In the month following the approval of the plan f. Budget - Sales Forecast and planned expenditures for the first year 3. Controlfmonitor I. Feedback mechanism to monitor progress ii. Evaluation process 9. References