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Jonna Vella, Inc. is raising $250,000 in early stage money to fund development of their prototype. The company is still in a very early stage,
- Jonna Vella, Inc. is raising $250,000 in early stage money to fund development of their prototype. The company is still in a very early stage, and doesnt feel ready to put a valuation on themselves. So they are raising this round as a convertible debt round with the following parameters: The debt will convert to equity on the first priced round, at the valuation of the firm in that priced round, plus a 20% bonus. The debt will earn 7% per year until conversion (which will be rolled into the total value of the debt). Suppose that the company raises $5 million in a priced round in three years, and that the round values the company at $10 million.
- How much will the debt be worth (in dollars) at the time of conversion?
- What % ownership of the company will that represent, at the time of conversion? [Use the post-money valuation]
- What % ownership of the company will the new investors want for their $1.5 million?
- If the founders own 100,000 shares, how many shares will the new investors receive?
- How many shares will the convertible debtholders receive at conversion?
- Create a table to show the shares owned, and corresponding % ownership, by each of the three groups (founders, convertible debt investors, equity investors) after conversion.
| Shares Owned | % Ownership |
Founders |
|
|
Equity Investors |
|
|
Conv. Debt Investors |
|
|
TOTAL |
|
|
- Suppose that the convertible debt investors try to negotiate a larger bonus of 25% to their investment. Who would benefit from this, and who would lose? Show calculations to demonstrate who benefits and who loses.
- Suppose that the convertible debt investors receive the original 20% bonus but negotiate a valuation cap of $5 million. This means that their debt would convert as if the company were worth no more than $5 million, regardless of the valuation from the priced round. Who wins and loses with this valuation cap? Show calculations to demonstrate who benefits and who loses.
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