Jordan-Williams, Incorporated (JWI), is a major publisher of college textbooks focused on business education. At the company's quarterly strategy meeting, senior management decided to expand into business education materials aimed at corporations that require entry-level and midlevel managers to complete training courses to improve their business skills. For such training, content (in the opinion of JWI's senior management) is best delivered via the Internet since it has cost advantages and allows flexibility in scheduling employee training