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Jorell, Inc., manufactures and distributes a variety of labelers. Annual production of labelers averages 4 1 0 , 0 0 0 units. A large chain
Jorell, Inc., manufactures and distributes a variety of labelers. Annual production of labelers averages units. A large chain store purchases about percent of Jorell's production. Several thousand independent retail office supply stores purchase the other percent. Jorell incurs the following costs of production per labeler:
Direct materials $
Direct labor
Overhead
Total $
Jorell has two salespeople assigned to the chain store account at a cost of $ each per year. Delivery is made in unit batches about three times a month at a delivery cost of $ per batch. Eight salespeople service the remaining accounts. They call on the stores and incur salary and mileage expenses of approximately $ each. Delivery costs vary from store to store, averaging $ per unit.
Jorell charges the chain store $ per labeler and the independent office supply stores $ per labeler.
Required:
Is Jorell's pricing policy supported by cost differences in serving the two different classes of customer? Support your answer with relevant calculations. Round unit costs to the nearest cent.
the cost differential of
does not
justify the price differential of $
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