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Jorge is trying to sell a metal - bending machine to a manufacturing firm. He decides to talk to people inside the firm who have

Jorge is trying to sell a metal

-

bending machine to a manufacturing firm. He decides to talk to people inside the firm who have expertise in metal bending, who can then provide this information to the buying center. The people he is targeting are known as

Multiple Choice

initiators.

users.

aggregators.

gatekeepers.

influencers.

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