Question
Joseph Campbell is the President and Co-Founder of Campbell Corporation the worlds first biodegradable packaging for new cleaners and is reviewing the Profit and
Joseph Campbell is the President and Co-Founder of Campbell Corporation – the worlds’ first biodegradable packaging for new cleaners and is reviewing the Profit and Loss Statement for the Fiscal Year 2019-20.
He is pleased to note that Campbell Corporation has struck a deal to get the Campbell Corporation on Target’s shelves during the 2020 holiday season.
The news is great all around, the marketing initiatives undertaken by the company are rapidly increasing operational costs that their revenues will likely not be able to sustain for a very long time unless the company’s revenues and profitability is significantly increased.
The Profit and Loss Statement for the fiscal year 2019-20 is presented below for your reference:
PT. A. Calculate Campbell Corp’s profit impact in US Dollars in 2019-20. '
B. If Campbell Corp. offered all new customers free dispenser for the biodegradable cleaners worth $15, calculate the Customer Lifetime Value of the typical Campbell Corp. Cleaner customer
PT.
Campbell Corp. Financials Salaries and Other Overheads Rent, and Related Costs Raw Material Costs Machinery Costs Shipping Costs (Per Unit) Website Development Costs Employee and Sales Team Bonuses (Perce Tradeshow Attendance Online Advertising Costs Packaging Costs Total Sales Revenues Gross Profit Number of Units Solds Customer Information Average Customer Churn Rate Average Contribution per Customer Free Dispenser Solution Campbell Corp. The total variable costs incurred by Campbell Corp. in Total Commission Paid Total Shipping Costs Total Variable Costs The total fixed costs incurred by 3Doodler in The unit contribution in US Dollars per Campbell Corp. Unit Sold. Breakeven Volume for 3Doodler Profit Impact for Campbell Corp. CLV 2019-20 $2,500,000 $1,750,000 $9,000,000 $4,500,000 $10.50 $1,500,000 13% $1,300,000 $3,500,000 $2,750,000 $58,500,000 $49,500,000 550,000 0.15 $90.00 $15 ? ? ? ? ? ? ? ? Calculations in this column below - do longhand for practice $0 $0 $0 $0 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
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