• Joseph Campbell is the President and Co-Founder of Campbell Corporation the worlds first biodegradable packaging for new cleaners and is reviewing the Profit and Loss Statement for the Fiscal Year 2019-20.
• He is pleased to note that Campbell Corporation has struck a deal to get the Campbell Corporation on Targets shelves during the 2020 holiday season.
• The news is great all around, the marketing initiatives undertaken by the company are rapidly increasing operational costs that their revenues will likely not be able to sustain for a very long time unless the companys revenues and profitability is significantly increased.
• The Profit and Loss Statement for the fiscal year 2019-20 is presented below for your reference:

PT. A. Calculate Campbell Corps profit impact in US Dollars in 2019-20. '

B. If Campbell Corp. offered all new customers free dispenser for the biodegradable cleaners worth $15, calculate the Customer Lifetime Value of the typical Campbell Corp. Cleaner customer

PT.

2019-20 Campbell Corp. Financials Salaries and Other Overheads $2,500,000 Rent, and Related Costs $1,750,000 Raw Material Costs $9,000,000 Machinery Costs $4,500,000 Shipping Costs (Per Unit) $10.50 Website Development Costs $1,500,000 Employee and Sales Team Bonuses (Perce 13% Tradeshow Attendance $1,300,000 Online Advertising Costs $3,500,000 Packaging Costs $2,750,000 Total Sales Revenues $58,500,000 Gross Profit $49,500,000 Number of Units Solds 550,000 Customer Information Average Customer Churn Rate Average Contribution per Customer Free Dispenser Solution Campbell Corp. 0.15 $90.00 |$15 The total variable costs incurred by Campbell Corp.in Calculations in this column below - do longhand for practice Total Commission Paid ? $0 Total Shipping Costs Total Variable Costs The total fixed costs incurred by 3Doodler $o #DIV/0! The unit contribution in US Dollars per Campbell Corp. Unit Sold. Breakeven Volume for 3Doodler ? #DIV/0! Profit Impact for Campbell Corp. ? #DIV/0! CLV ? DIV/0! 2019-20 Campbell Corp. Financials Salaries and Other Overheads $2,500,000 Rent, and Related Costs $1,750,000 Raw Material Costs $9,000,000 Machinery Costs $4,500,000 Shipping Costs (Per Unit) $10.50 Website Development Costs $1,500,000 Employee and Sales Team Bonuses (Perce 13% Tradeshow Attendance $1,300,000 Online Advertising Costs $3,500,000 Packaging Costs $2,750,000 Total Sales Revenues $58,500,000 Gross Profit $49,500,000 Number of Units Solds 550,000 Customer Information Average Customer Churn Rate Average Contribution per Customer Free Dispenser Solution Campbell Corp. 0.15 $90.00 |$15 The total variable costs incurred by Campbell Corp.in Calculations in this column below - do longhand for practice Total Commission Paid ? $0 Total Shipping Costs Total Variable Costs The total fixed costs incurred by 3Doodler $o #DIV/0! The unit contribution in US Dollars per Campbell Corp. Unit Sold. Breakeven Volume for 3Doodler ? #DIV/0! Profit Impact for Campbell Corp. ? #DIV/0! CLV ? DIV/0