Josephine purchased a backpack from TOTALBP Company. Within two weeks, the TOTALBP backpack had completely fallen apart. Now Josephine thinks of the brand as being cheap and unreliable. In terms of branding, which of the following describes what happened?

Josephine's experience with the brand caused her to develop negative brand associations

The company did not accurately advertise the product attributes

According to brand association psychology, this experience should not affect Josephine's future purchase intentions

Josephine's lack of brand awareness caused her to choose an unreliable backpack