Joseph's Attire, a men's clothing store, has recently started advertising weekly sales such as "three suits for the price of one," or "get 30 percent off on your first item and get 50 percent off on the second." This might result in consumers perceiving that the quality at Joseph's Attire is poor as they offer such huge discounts. This kind of promotional advertising serves as a _____ to consumers regarding the quality of the products sold in the store.