Josita Farm $($JF$)$ is an SEM $($Small and Medium Sized Enterprises$)$ organization that provides customers with the freshest, highest$-$quality, and sustainably grown food while promoting an intense sense of community and environmental stewardship. JF started its business in $2019$ in London as a family$-$run business that was staffed by $4$ family members. In addition, two farmhands and the use of one delivery van. JF started its business with a vision to be the leading online platform for locally grown, organic produce in Enfield, UK$,$ and to expand its reach to other regions, empowering communities to make healthier and environmentally conscious food choices. To implement its vision, JF is committed to delivering its product with certain organizational values i$.$e$.,$ quality products, sustainable farming practices that prioritize environmental conservation, minimize waste and support biodiversity, and a sense of community by connecting local farmers, customers, and suppliers, and creating a network that benefits all stakeholders. JF also continuously strives to improve and innovate processes, services, and products, embracing technology to enhance the customer experience. To effectively achieve success in its business JF is concerned with scaling$-$up operations, and enhancing product offerings, and online platforms to satisfy its customers. By aligning the mission, vision, values, strategic objectives, and goals, Josita Farm aims to not only maintain its position as a family$-$run business but also become a pioneering force in promoting sustainable and locally sourced food products while nurturing an intense sense of community identification among its customers and partners. JF experienced significant growth since then $($especially during Covid$-19),$ employing over $300$ employees across multiple departments. To address this the owner placed an online advert for farm hands, logistics$,$ production, distribution, sales and marketing, and customer service requiring Curriculum Vitae $($CVs$)$ to be emailed to the business. Candidates that Josita Farm was interested in taking in had to attend a twenty$-$minute online video interview that aimed to determine their skills. Successful candidates began work once they were able to show evidence that their Covis test is negative. Upon starting the role, each new member of staff was given a tour of the farm and worked side by side with existing staff members for a day before being given individual responsibilities. This entire process took two weeks to complete. The company has been successful in attracting top talent; however, the HR department is concerned about declining employee engagement levels and their potential impact on overall productivity and employee retention. Shortly after recruitment, selection, and onboarding were completed, the operational productivity for the firm decreased. Orders were late or incomplete, and for the first time since opening, customer complaints were received. Staff is now working longer hours than contracted and many are looking to leave the company once they have secured alternative employment. Josita Farm has also been experiencing operational inefficiency due to rapid growth and the unforeseen challenges brought on by the COVID$-19$ pandemic. Despite this, Josita Farms started fresh food delivery services from North London and has since expanded exponentially, serving a diverse customer base across all parts of London including Central London, East, West, North, and South London. Furthermore, this remarkable growth has also exposed underlying weaknesses in the company's operational structure, leading to difficulties in sustaining the pace while retaining skilled employees. As indicated by Garnsey and Heffernan $(2005)$ many new businesses that experience rapid growth can experience unexpected problems. Two of the most common are operational inefficiency due to poorly trained staff coupled with employees being overworked and getting ready to leave. Josita Farm has decided to employ your specialist HR firm to help identify the issues and rectify them, with the hope of retaining employees and leading to effective productivity returning to the company. Report Tasks

$1.$From the above case study, identify Josita Farm's strategic goals & objectives and based on that, identify, and explain what current HRM challenges$/$issues faced by the company during Covid$-19$ and still impacting the company and employees' productivity.

$2.$Define HRM recruitment and selection models, theories, and concepts $($AMO Theory, Human Capital Theory, Michigan Framework, $5$ P Model, etc.$)$ that Josita Farm is currently following and explain how these can affect the behaviour of the staff within the workplace, which may also be affecting the companys productivity.

$3.$Based on Josita Farm's current HRM models and theories, identify the positive elements and any areas of the process that may need to improve.

$4.$Identify and recommend HRM policies, and procedures for Josita Farm to adopt to improve their operational productivity and employee relations through more effective HRM talent management.