Journal Activity Application exercise 8.4 The board of directors of Linton Lid have been discussing the sales budget for the coming year and there is disagreement about how the budget should be set. The two main views are represented by the following quotations Director A: 'We need to set a very ambitious budget that will be very difficult to achieve. Our sales staff are often lazy and unless we set a very challenging budget goal the staff will just slack off and be satisfied with a sub-optimal performance.' Director B: 'There is no point in setting an impossible budget target. The staff will recognise that it cannot be reached and will not even try to achieve it. We need to set a 'soft' budget that the sales staff will know they can achieve.' . What advice would you give? To complete this exercise, click on the following link to answer the question. Exercise 8.4