Journals are used to keep track of thoughts, ideas, and occurrences. In this course, you will be keeping track of your thoughts about certain topics presented. You are to write the journal in your own words about your own thoughts on the topic. You may write as much as you want, but a minimum of 250 words minimum is expected. You must also write about how the topic affects you personally, either through your work (i.e., how it affects your company) or personally (i.e., how it affects your decisions). This is not a regurgitation of what others say; it is what you think based on what you have learned. Keeping track for 10 weeks, the result will be a better understanding about your own decisions and your beliefs about marketing promotions.

Respond to the following topic:

Topic: Company Promotions for Good Causes

When working in the marketing field, marketing personnel use various stereotypes in messaging to help relate to consumers. Over time, these images become perceptions of reality by the public and change attitudes and behaviors. It is important for people working in marketing to understand how their actions may be perceived by consumers.

Go online and search for "Dove Self Esteem Project" and review the campaign.

Is the target audience obvious, and how do you think the target audience will respond to the campaign?

Preview the Unit 2 Journal rubric.