=(jrgatGorge Amusement Park is a 40-acre m park ll of rides, shows, and shops. Great George' marketing department segments its customer base into two parts: local patrons and tourists. FunLand assumes local patrons are more price sensitive than outoftown tourists. Yearly demand and marginal revenue relations for overnight lodging services, Q, are as follows: Lids PL = $40 $0.0005QL MRL = A TRL/AQL = $40 $0.001QL m Pr = $50 $0.0004Qr MRT = ATerAQr = $50 $0.0008Qr Average variable costs for labor and materials are constant at $35 per unit. C If you are not able to segment the market and instead charge one uniform price, to all consumers, what price should you charge and what are your prots? Does market segmentation increase your prots? D. How can Lodging Services at Great Gorge improve their protability through model-11':| revenue management (RM) techniques? Outline what this system would look like. How will you segment the market uther and establish room rates that will maximize revenues? Based on the m Paradigm will this business be likely to increase prots through RM techniques? Explain your reasoning carefully. E. Now that you have set up a RM system for Lodging Services, how can you incorporate the Amusement Park rides, shows and shops into a more comprehensive Customer Relations Management (CRM) system? How will this impact your optimal room rate pricing system? Explain how this will increase the protability of Great Gorge's