Question
J.T Brooks, and Company, a manufacturer of quality handmade walnut bowls, has had a steady growth in sales for the past 5 years. However, increased
J.T Brooks, and Company, a manufacturer of quality handmade walnut bowls, has had a steady growth in sales for the past 5 years. However, increased competition has led Mr.Brooks , the president, to believe that an aggressive marketing campaign will be necessary next year to maintain the company's present growth. To prepare for next year's marketing campaign, the company's controller has prepared and presented Mr. Brooks with the following data for the current year 2021.
Variable cost (per bowl) | |
Direct materials | $3.00 |
Direct manufacturing labour | 8.00 |
Variable overhead (manufacturing, marketing, distribution and customer service) | 7.50 |
Total variable cost per bowl | $18.50 |
Fixed costs |
|
Manufacturing | $20,000 |
Marketing, distribution, and customer service | 194,500 |
Total fixed costs | $214,500 |
Selling price | $35.00 |
Expected sales, 22,000 units | $770,000 |
Income tax rate | 40% |
Required.
1. | What is the projected net income for 2021? |
2. | What is the breakeven point in units for 2021? |
3. | Mr.Brooks has set the revenue target for 2022 at a level of $875,000 (or 25,000 bowls). He believes an additional marketing cost of $16,500 for advertising in2022, with all other costs remaining constant, will be necessary to attain the revenue target. What is the net income for2022 if the additional$16,500 is spent and the revenue target is met? |
4. | What is the breakeven point in revenues for 2022 if the additional$16,500 is spent for advertising? |
5. | If the additional $16,500 is spent, what are the required2022 revenues for2022 net income to equal2021 net income? |
6. | At a sales level of 25,000 units, what maximum amount can be spent on advertising if a2022 net income of$108,450 is desired? |
Using the equation method, select the basic formula used to compute the target net income for 2021.
_______ - ______-___________= _____________/_________
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