Juan, a friend of yours, just inherited some money from his great-aunt and is trying to decide how to invest it. He has come up with some companies that he's interested in and has been doing a little research online. You meet for lunch, and while you're waiting for your order, you ask him how the research is going. "It's amazing!" Juan exclaims. "Everything I need to know about the companies is right there online! It's great for me, but I don't know why the company goes to so much trouble." What would you tell Juan about why the company makes this information available? What would you tell him about using the online information to make decisions?