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Jude, a senior executive, and the managers who report to him must make many decisions for their business units. To assist them with this, they
Jude, a senior executive, and the managers who report to him must make many decisions for their business units. To assist them with this, they rely on strategic planning to provide
a reactive approach to market changes
the human and material resources they need
a framework and a clearly defined direction
new and loyal customers
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