Question
Judy has been asked to give a presentation on customer satisfaction levels for the stores in her district. The target provided by the corporate office
Judy has been asked to give a presentation on customer satisfaction levels for the stores in her district. The target provided by the corporate office is to have a minimum of 80% of customers very satisfied. As she is analyzing the data from the past month, she finds 1,689 out of a random sample of 2,346 customers indicated they are very satisfied with their experience at the stores. Judy is concerned because this sample proportion of 72% is below the benchmark provided by the corporate office, and she is in danger of receiving a reprimand, or worse, losing her job. She runs a one-sample z-test and finds a P-value of 0.72 when comparing her 72% to the 80% benchmark. This P-value is above 0.05, so she decides to go ahead and report that 80% of her customers are very satisfied and things are fine in her district.
(a) What is the ethical dilemma here?
(b) What are the undesirable consequences if Judy sticks with her decision?
(c) Who are the important stakeholders in this scenario?
(d) Provide an ethical solution to this situation that considers each stakeholder.
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