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Julia is developing a budget for her firm's IMC program. First she sets objectives. Then she chooses media, and finally she determines the cost for
Julia is developing a budget for her firm's IMC program. First she sets objectives. Then she chooses media, and finally she determines the cost for each product to be promoted. Julia is using the meth
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Project Management in Practice
Authors: Jack R. Meredith, Scott M. Shafer, Samuel J. Mantel, Jr., Margaret M. Sutton
6th edition
978-1119298854, 1119298857, 1119385628, 978-1119385622
