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Julius is developing a budget for his firm's IMC program. First he sets objectives. Then he chooses media, and finally he determines the cost
Julius is developing a budget for his firm's IMC program. First he sets objectives. Then he chooses media, and finally he determines the cost for each product to be promoted. Julius is using the _I_ method of establishing an IMC budget. reach and frequency track and decode O objective-and-task O rule-of-thumb sender-receiver
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