Jumei.com has been a game changer in China's huge and growing beauty products market. Demand for foreign cosmetics products among the rising middle class is a structural tailwind for Jumei.com, especially as Internet penetration rate rises. However, as a boutique beauty products site, Jumei.com faces challenges from competitors that employ similar business models including flash sale and special offers like VIP Shop, as well as bigger e-commerce sites like Taobao and Jingdong. Without the backup of an Internet giant, Jumei.com may find it difficult in the future to guarantee the traffic. Can Jumei sustain the success and how