Question
Just answer, No explanation needed 1. Suppose that managers of five competing grocery stores in a regional area decide to call a meeting and agree
Just answer, No explanation needed
1. Suppose that managers of five competing grocery stores in a regional area decide to call a meeting and agree that from now on they will charge the same prices on products sold in their stores. Whenever one store considers raising the price of a certain product, the other stores will do the same. What legal issue is best demonstrated by this example?
Loss-leader pricing
Captive pricing
Price lining
Horizontal price-fixing
Vertical price fixing
2. Four companies compete in the marketplace. Company A's annual sales are $1 million; Company B's are $5 million, Company C's are $10 million, and Company D's are $15 million. What is Company C's market share?
Approximately 48%
Approximately 67%
Approximately 10%
Approximately 32%
None of these answer options are correct
3. Which of the following statements is false?
A price discount offered to a large channel customer (such as a retailer) is legal if it is based on the quantity of the order and the resulting efficiencies, such as the supplier's transportation savings.
Some states frown on "loss-leader" pricing practices and have passed laws that prohibit wholesalers and retailers from selling products below cost.
The Robinson-Patman Act does not apply to products sold to consumersonly to those sold to wholesalers and retailers.
Market share growth is a primary objective of "penetration" pricing.
None of these answer options is false; they are all true.
4. One of the common criticisms of Walmart stores entering a local retail market is that their low prices will eventually drive out competitors who cannot afford to offer products at low profit margins for a prolonged period of time. Such a criticism is consistent with which pricing strategy?
Price segmentation
Penetration pricing
Everyday low pricing
Trade or functional discounts
Predatory pricing
5. Which of the following discounts is typically not associated with distribution channel members?
Trade discounts
Cash discounts
Seasonal discounts
Functional discounts
Price-bundling discounts
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