Just identifying an industry's driving forces is not sufficient; a more important step is to determine whether the collective impact of the driving forces will be to increase or decrease market demand, make competition more or less intense, and lead to higher or lower industry profitability. identify which industry key success factor will become the most important in the future and how this will affect the new strategic moves that rivals are likely to make next. determine which two or three industry key success factors will soon become the most critical in enabling a company to achieve (and then defend) a competitive advantage over its closest rivals. assess which industry strategic group wim benefit the most from the collective impact of the driving forces and what steps the company will need to take to best position itself in this strategic group. evaluate which of the five competitive forces will be the strongest driver of industry change and what the company will need to do to shield itself (to the extent possible) from this powerful competitive force