Just out of college, Jack has already landed his dream job at a mobile

.

app development company. Before joining, the HR manager briefed

him that no written or official dress code exists in that company and he

could wear what he likes. His hiring interviews did not take place in the

company location and he has never been inside the workplace. Eager

to make a good impression, Jack turns up in strict formal attire on his

first day at work. He is met with "stares" and "sneers" from his new co-

workers, who are all dressed in T-shirts and jeans. Which form of

influence does this scenario illustrate? Why is it important to learn

about this form of influence?