Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Just outside Tesla's sprawling electric-car Fremont, Calif. plant, an unusual structure has taken shape in the past few weeks: a tent, about 50 feet high

Just outside Tesla's sprawling electric-car Fremont, Calif. plant, an unusual structure has taken shape in the past few weeks: a tent, about 50 feet high and several hundred feet long. Its purpose is as notable as its hasty construction writes The New York Times (July 1, 2018). The tent houses a 3rd assembly line part of a desperate effort to speed up the production of the Model 3. Just two years ago, Tesla envisioned 2018 as a breakthrough moment.With a fast, high-tech assembly process, the company's sales would soar more than fivefold, to half a million vehicles. It hasn't turned out that way. As CEO Elon Musk said: "the company faced a prolonged period of manufacturing hell."

Tesla has raced to iron out kinks in the assembly process, mainly by scrapping some complicated robots that proved ill-suited to specific tasks and hiring hundreds of workers to replace them. On the factory floor, it's a frantic race that has taken a toll on some employees. Trying to break with standard auto-industry practices, Tesla is searching for ways to shorten the time that robots take to weld parts. It is even making seats, a component most car companies leave to specialized suppliers. And it is doing this while trying to root out bottlenecks and glitches in the manufacturing process.

Established car companies master the process with assembly-line workers and then find ways for machines to take over some of the work. Tesla did the opposite. It designed a highly automated production line populated by over 1,000 robots. But the most efficient lines use a lot of manual labor. "The most automated ones are at the bottom of the list," said one industry expert.

Adding a new assembly line, even temporarily, is a rare and risky move in the auto industry. A line set up hastily, in an untested environment, might not achieve the quality Tesla promises. The first step in auto quality is stability.

Classroom discussion questions:

1.What do you think is the impact on the workers on the Model 3 lines?

2.What did Tesla do wrong?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

International Marketing And Export Management

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

8th Edition

1292016922, 978-1292016924

Students also viewed these Accounting questions