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Just want an explanation how to do this. If you can do it with fake data that would be good. Conduct ratio analysis including liquidity,

Just want an explanation how to do this. If you can do it with fake data that would be good.

Conduct ratio analysis including liquidity, solvency, profitability and turnover ratios in 2014 and 2015 for Marriott & Starwood, compare with each other and industry benchmark

Key Performance Indicators (KPIs) Comparison (7 points)
2015 2014
Marriott Starwood Industry Marriott Starwood Industry
Occupancy 74.80% 74.30%
ADR $171.82 $158.62
RevPAR $128.55 $117.85
Financial Ratios Comparison (28 points)
Y2015 Y2014
Marriott Starwood Industry Marriott Starwood Industry
Liquidity Ratios
current raio 1-1.5 1-1.5 CA / CL
AR turnover 20-30 times 20-30 times TR / ave. AR
Solvency Ratios
TA to TL ratio 2 2 TA / TL
OCF to TL ratio 0.2 0.2 OCF / ave. TL
Profitability Ratios
operating efficiency 30-40% 30-40% GOP / TR
net ROA ratio n/a n/a NI / ave. TA
Turnover Ratios
WC turnover 12-50 times 12-50 times TR / ave. WC
fixed asset turnover 1.5-2 times 1.5-2 times TR / ave. FA

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