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Just want an explanation how to do this. If you can do it with fake data that would be good. Conduct ratio analysis including liquidity,
Just want an explanation how to do this. If you can do it with fake data that would be good.
Conduct ratio analysis including liquidity, solvency, profitability and turnover ratios in 2014 and 2015 for Marriott & Starwood, compare with each other and industry benchmark
Key Performance Indicators (KPIs) Comparison (7 points) | |||||||
2015 | 2014 | ||||||
Marriott | Starwood | Industry | Marriott | Starwood | Industry | ||
Occupancy | 74.80% | 74.30% | |||||
ADR | $171.82 | $158.62 | |||||
RevPAR | $128.55 | $117.85 | |||||
Financial Ratios Comparison (28 points) | |||||||
Y2015 | Y2014 | ||||||
Marriott | Starwood | Industry | Marriott | Starwood | Industry | ||
Liquidity Ratios | |||||||
current raio | 1-1.5 | 1-1.5 | CA / CL | ||||
AR turnover | 20-30 times | 20-30 times | TR / ave. AR | ||||
Solvency Ratios | |||||||
TA to TL ratio | 2 | 2 | TA / TL | ||||
OCF to TL ratio | 0.2 | 0.2 | OCF / ave. TL | ||||
Profitability Ratios | |||||||
operating efficiency | 30-40% | 30-40% | GOP / TR | ||||
net ROA ratio | n/a | n/a | NI / ave. TA | ||||
Turnover Ratios | |||||||
WC turnover | 12-50 times | 12-50 times | TR / ave. WC | ||||
fixed asset turnover | 1.5-2 times | 1.5-2 times | TR / ave. FA |
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