Just want the right answer, without the explanation

1) E-mail marketing and pay-per-click ads are examples of ________ marketing.

a) Inbound and outbound

b) Pull and push

c) Outbound and inbound.

d) Integrated and communications

e) Push and pull

2) The three factors that need to be considered when creating an advertising schedule are:

a) buyer turnover, purchase frequency, forgetting rate

b) frequency, reach, budget

c) buyer turnover, purchase price, forgetting rate

d) continuous (steady) schedule, flighting (intermittent) schedule, pulse (burst) schedule

e) budget, product demand, media habits of target market

3) A few years ago, Young and Rubicam, Inc. developed the "Softer Side of Sears" campaign to target middle-income women. This agency provided marketing research, media selection, copy development, artwork, and production services for Sears. Young and Rubicam is an example of a(n):

a) consulting firm.

b) limited-service advertising agency.

c) image consultant.

d) in-house agency.

e) broad-spectrum advertising agency.

4) To which element of the marketing mix is viral marketing most closely related?

a) Place

b) Media selection

c) Price

d) Promotion

e) Product

5) In terms of being digitally connected, Canadian consumers:

a) maintain a preference for desktop or laptop computers.

b) lag behind most European and Asian countries.

c) are among the most connected in the world.

d) have generally chosen to back away from 24/7 access.

e) lag behind many countries but are beginning to embrace the technologies.

6) A communications approach that takes consumers from initial product awareness through to brand advocacy is:

a) segment marketing

b) push and pull strategies

c) customer advocacy funnel

d) integrated marketing communications

e) customer action funnel

7) What are the two closing techniques used when a salesperson believes a buyer is about ready to make a purchase?

a) Assumptive and presumptive

b) Trial and assumptive

c) Assumptive and final

d) Presumptive and trial

e) Trial and final

8) Outbound marketing refers to:

a) any communication between a company and consumers.

b) the traditional approach where marketers find consumers through widely broadcast methods.

c) an approach that focuses on targeted consumers only after they have reached out to the company.

d) when consumer find the product and messaging using online techniques facilitated by marketers.

e) a communications approach that coordinates all promotional activities towards a target audience.

9) What are apps (or "applications")?

a) Small, downloadable software programs designed only for Apple products that provide special functionality for these devices.

b) Small, downloadable software programs that can run on tablet devices or smartphones to provide special functions for these devices.

c) Programs used to organize large groups ("flash mobs") to form protests on social networking sites.

d) Marketing software programs that measure the number of times a customer views a social media website ad.

e) Small, downloadable software programs designed only for Android products that provide special functionality for these devices.

10) What is the social media site that is primarily used for professional networking?

a) LinkedIn.

b) YouTube.

c) Twitter.

d) Facebook.

e) Pinterest.