k e web 9) Integrated marketing communications require a company's ma e-mail, and personal selling communications to all A) deliver a clear, consistent, and compelling me B) se independent communications directors engage the same target audience 10) Delia's is a clothing retailer that targets teenage girls. The company is coordinad o for its catalogs. Web site, and retail outlets. It uses the same models in its cuales prints Web site. Delia's works to make sure its public relations activities as well as s om harmonize with its advertising in all aspects From this information we canner that was using A) integrated marketing communication B) database marketing experiential marketing campaign 11) 11) Boson Corp. is introducing consumers to its new car with the help of an adver t This introductory campaign most likely aims to let the stage of buyer A) awareness ) liking preference 12) Which of the following is a strength of advertising! A) It cannot be used to build up a long-term Image for a product B) It is the most inexpensive promotion tool It reaches masses of geographically dispersed buyers at low cost per exposure 13) Suppose Amazon.com has offered you free shipping on your next purchase of more than 35 This offer is an example of A) personal selling B) sales promotion O a public relations strategy 10 14) When Verizon Wireless began offering the iPhone, it used its "Can you hear me now to attack AT&T's rumored spotly service. This example bestillustrates A) informative B) comparative reminder advertising advertising advertising 15) When PG developed the Mr. Clean Magie Eraser, the company needed to explain how the product deans grime from walls without removing paint. What type of campaign was m e ly used by PG for the Mr. Clean Magic Eraser? A) Informative B) comparative reminder advertising advertising advertising 16) Which of the following most likely requires the smallest advertising budget A) low-share brands mature brands new products 1) 17) An ad for a new convection oven shows a busy professional woman in the correction evento cook dinner for her family. Which of the following message execution style is illustrated in this cample? A) slice of life 3) mood or image fantasy