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K higher performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on
K higher performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute. These weighted scores are then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer likely choose? Attributes Importance Weight Alternative Brands A B Screen size 0.3 Price 0.3 Operating System 0.3 Apps available 0.1 5 7676 726 |7242 Fill in the table below. (Round to one decimal place.) Brand Score A 4.1 B 4.9 C 6.3 The consumer will likely choose brand C What can be done by the marketer of this brand to enhance consumer likelihood of purchasing its brand? OA. Add a new important attribute in which this brand is more competitive. B. Raise the price of servicing the tablets of this brand. C. Reduce the costs by cutting the amount of apps available. D. Raise the price for the tablets of this brand.
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