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K is a marketing manager. K realizes it isn't enough to know that their target market uses evaluative criteria. They also need to know:
K is a marketing manager. K realizes it isn't enough to know that their target market uses evaluative criteria. They also need to know: the relative importance of each of their evaluative criteria all of the other options are correct the evaluative criteria used by their target market their target market's judgements of brand performance on specific criteria
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Contemporary Project Management
Authors: Timothy Kloppenborg
3rd edition
1285433351, 978-1285433356
