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KABUBI Co ltd has recently developed a personal music player and is now considering what price to charge for the new product. A market research
KABUBI Co ltd has recently developed a personal music player and is now considering what price to charge for the new product. A market research company has produced the following forecasts of demand at three potential selling prices:
Selling prices K100 K200 K300
Sales units/annum 10 000 8 000 6 000
Fixed costs/annum K80 000 K50 000 K20 000
Variable costs are forecast at K40 per unit at any activity level.
REQUIRED
Calculate for each,
the Break - even point in Units and in Revenue,
the Margin of Safety and
the budgeted profit (Targeted Profit)
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