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Kaholo, a nonprofit organization, is conducting a silent auction in the month of November. The proceeds of this auction will go to charity. The stores
Kaholo, a nonprofit organization, is conducting a silent auction in the month of November. The proceeds of this auction will go to charity. The stores and specialty food product companies participating in the auction start distributing pamphlets about the auction in their outlets months before the event. As a result, the auction gains popularity among the public. Which of the following marketing strategies does this scenario best illustrate?
People marketing
Place marketing
Event marketing
Idea marketing
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