Question
Kaitlin is the sales manager at a lumber supply company, so successful in its geographic region that it employs 250 full-time workers, and 50 part-time.
Kaitlin is the sales manager at a lumber supply company, so successful in its geographic region that it employs 250 full-time workers, and 50 part-time. In addition to selling lumber to builders, the company also makes steps, doors, deck material, and molding. Kurt, the CEO, asked Kaitlin if she would mentor Misty, a newly hired marketing researcher. Kurt explained to Kaitlin that the marketing research position is vital to the future of the company. He believes that the market for the company’s main product line is leveling off, and that a market researcher might be able to explore new markets and product expansion for the company.
Kaitlin said that she was eager to mentor Misty because she thinks that the new market researcher has considerable potential to help the company. Kaitlin said, “I’ve already begun mentoring Misty, and she seems receptive.” Three days later, Kaitlin met with Misty for the first mentoring session. The session included the following comments by Kaitlin:
“Misty, as your official mentor, I want you to do the following things. First, dress more professionally. It looks like you outfit yourself at stores for low-income people. I will recommend a few better stores for you in an e-mail. Second, I have a list of websites I want you to track every day. I have sent you an e-mail listing these sites because they are excellent for picking up marketing trends. Third, I want you to spend at least one day a week out in field speaking to new potential users of our products.”
Three weeks later, Kaitlin sent Misty a text message saying, “Report back to me immediately on your progress. Send me a summary of your website searches. Also, send me a few photos of any new office clothing you have bought.”
Later that day, Kaitlin sent Misty a brief text message that stated, “Remember to focus on your daily work tasks. Don’t be a dreamer.”
During lunch with Pete, the company information systems administrator, he asked Misty how she enjoyed being mentored by Kaitlin. Misty responded, “Did you say being mentored or being smothered?”
What do you recommend Misty do to profit more from the mentoring and leadership provided by Kaitlin?
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