Kalim developed a new food product that he was certain would be popular with consumers. He researched
Question:
Kalim developed a new food product that he was certain would be popular with consumers. He researched his target market and made sure that the industry was growing. However, once he launched the product, prospective customers told him that the product was priced too high. How could he have avoided this problem?
Question 1 options:
By conducting a focus group before launching the product
By conducting telephone surveys asking customers what new foods they would like to try
By conducting online surveys to ask customers what their favorite flavors were
By better defining his niche
Question 2(5 points)
Which of the following is true of a good survey about a particular industry?
Question 2 options:
It's biased toward a particular outcome.
It uses a small sample size.
It has a short-term focus.
It has a broad sample, including people who know nothing about the industry.
Question 3(5 points)
A business that's interested in exporting its products to other countries should contact the
Question 3 options:
Food and Drug Administration (FDA).
Centers for Disease Control and Prevention (CDC).
Census Bureau.
International Trade Administration (ITA).