Kame Malek Guhmi Date: Indicate the annwer choice that best completes the statement or anwers the question occurs when all the firms and business units participating in the supply chain appear as though they are reading from the same script. a. Strategic channel operation b. Extensive distribution integration c. Bupply chain integration d. Demand management e. Strategic MRP 2. For true supplier integration to occur, all of the following must occur EXCEPT: a. firms need to adopt a "push" system rather than a "pull" system of supply chain management b. firms must monitor each supplier's strategic goals and operational capabilities Osupply chain partners must interact in ways that minimize waste and redundancy d. both firms must have a stake in the outcomes of their interactions e. firms must choose their suppliers carefully e 3. Maddie's Beverage Company has recently introduced Wateroos, eight-ounce servings of water in juice-style containers with straws, to encourage children to drink more water. The goal of promotion developed for this new healthy altemative beverage for children would be to a. influcnce consumers. b. inform c. prompt d. remind encourage C 4. Peggy's Twist Shack sells soft-serve ice cream. Peggy graphed the demand per week for vanilla ice cream cones. The graph indicates a demand schedule that slopes downward and to the right. This graph indicates that the quantity of vanilla ice cream cones demanded increases as: a. supply decreases. b. supply increases. price decreases. d. cost increases. e. price increases. e 5. Which of the following products is MOST likely to use reminder promotion? a. Brother electronic typewriter b. Crest toothpaste c. Samsung 3-D television d. iPhone O All of the above. Date: A 6. A manufacturer of automobile component parts that has turned over all transportation functions to an independent third party in its supply chain has engaged in: a. task deployment. b. channel rotation. e. creating a dependent materials-handling system. Doutsourcing. e. removing entry barriers. Name 7. Fans of Ale-8, a ginger-flavored soft drink, are able to explain why Ale-8 is superior to any other type of aneny cola. They are scattered throughout eastem Kentucky and southern Ohio and are exctremely brand loyal. Though Ale-8 is available in bottles or cans, most connoisseurs prefer glass bottles. Ale-8 "traditionalists even insist on drinking the beverage from the old-style "long-neck bottles as opposed to the newer, shor design. The characteristics of this target market indicate that a promotional mix with more advertising and sales promotion and less personal selling b. more advertising and less sales promotion and public relations c. more sales promotion and personal selling and less advertising d. less sales promotion and more advertising and personal selling e. less publicity and sales promotion and more personal selling should be used. e 8. AIDA stands for: a. avoidance, interest, desire, acceptance. b. attitudes in developing acquisitions. c. attitude, interest, demand, activity. d. awareness, intent, demand, action. attention, interest, desire, action. e 9. Chewing gum and soft drinks are sold in grocery stores, service stations, convenience stores, drugstore discount stores, and motel vending machines. This is a an example of a(n) a. reciprocal distribution strategy. b. horizontal c. exclusive d. selective e intensive C 10. The price of the good or service is a key decision for a marketer because it most significantly and dire- affects the product's: a. demand. b. distribution. @costs. d. quality. e. promotion. Name: Date 11. The AIDA concept Os a model for reaching promotional objectives that outlines a sequential process for effective promotion. b. is a model effectively showing that advertising can move people to the purchase stage. e. demonstrates that buyers go through nine stages on the way to making a decision. d. proves that promotional effectiveness is an insignificant abstract term. e. is a budget plan based on the effectiveness of various promotional mixes in achieving certain objectives. 12. Customers can purchase Hewlett-Packard computers from retail stores like Best Buy and Office Depot, online directly from HP, and through various catalogs. HP is using a(n) a. aggregated b. multiple intensive d. cumulative distribution arrangement. e. exclusive C 3. is a measure of the number of times an individual is exposed to a brand message. It is used to measure the intensity of a specific medium's coverage. a. Synchronization b. Reach Frequency d. Cost per contact e. Media scheduling 14. Which of the following is NOT a disadvantage a firm using mass communication might experience? a. Great expense on a per person exposed basis b. Clutter from competitors' messages Inability to assess customer reactions to the promotion immediately d. Distractions around the consumer at the time of receipt of the message e. Inability to know exactly who is receiving the message C 15. Tobacco company Philip Morris runs television ads where they promote quitting smoking and direct viewers to a Web site for support and help. These ads are examples of a. comparative advertising. b. environmental institutional d. product c. pioneering A 16. Margin pricing b. Formula doubling c. Keystoning d. Mark-on adding e. Symmetrical pricing is the practice of marking up prices by 100 percent (or doubling the cost to set the selling price). s to an Date: - 17. Vegetarians sometimes have trouble making sure they get enough protein in their diets. Protons are a poppable snack made with super-crunchy tofu. They are bite-sized nuggets that come in both sweet savory flavors Original Crunchy, Backyard Bar-B-Q, Tomato Herb Garden, Cinnamon Toast, and Leme Meringue Pie. Protons' features, including that they are organic, vegan, and cholesterol free, give the pou product its: a. difforential parity. Name: ple b. synergistic goal. Ocompetitive advantage. d. tactical objective for implementing strategy. e. comparative benefit. 18. is anything that interferes with, distorts, or slows down the transmission of information. a. Static ONoise c. Feedback d. Nonpaid communication e. Media communication E 19. For convenience, pricing objectives can be divided into three categories. They are: a. differentiated, niche, and undifferentiated b. refundable, competitive, and attainable c. perceived, actual, and unique-situational d. monopolistic, fixed, and variable e profit oriented, sales oriented, and status quo 20. New product idea generation and testing are related to which of the following processes? a. Customer service management b Product development and commercialization c. Order fulfillment d. Demand management e. Customer relationship management 21. A(n). a. nonprofit organization b. application processor c. tangible product @ service e. profit intermediary is the result of applying human or mechanical efforts to people or objects. E 22. Jim's Bike Shop sells bicycles for the serious racer to the casual cyclist. Jim's also sells biking gear and clothing. Jim is the sole owner of the store, so in terms of ownership, his store would be classified as a(n): a. chain store. b. freestanding store. c. common retailer. d. franchise. independent retailer. 23. Pefs Eve Vie A prograp cames Name: Date: B 23. Pet's Eye View Digital Camera is a small, durable digital camera that pet owners can clip to their pets' collars. A programmable timer takes pictures every few minutes, recording a photographic diary of the pet's day. The camera sells for $25. The average variable cost for each camera is $10 and the total annual fixed costs for plant operation are $45,000. What is the break-even point in units? a. 1,800 0 c. 4,500 d. 5,000 e. 2,500 A 24. Due to service services cannot be stored, warehoused, or inventoried. @perishability b. tangibility c. intangibility d. heterogeneity e. variability C 25. Which of the following elements of the promotional mix would be most effective for helping highly involved consumers make complex buying decisions? a. Reminder advertising b. Sales promotion Informative advertising d. Public relations e. Personal selling A 26. Which of the following statements about advertising is true? @ Advertising is any form of communication in which the sponsor is identified. b. The total costs of advertising are typically low. c. The signs on the outsides of buses and taxis are not a form of advertising. d. Innovative media are not used in advertising. e. The cost per contact in advertising is low. Date: Name Redbox Movie DVD sales represent a S16 billion market, and rentals make up another $7.5 billion. Naturally, production would prefer consumers purchase DVDS rather than rent them. Production studios like Twentieth-Century Fo Bros., and General Electric refused to sell new releases to Redbox, a DVD vending machine company, until alm month after new releases arrived in stores. Redbox, the ubiquitous DVD rental red kiosks found in and outside of convenience stores, grocery stores, drugstores, fast-food restaurants, and Walmart, is cutting in on production conow profits. These studios are tangled in lawsuits with Redbox. Sony, Paramount, and Lionsgate, on the other hand, perme distribution through Redbox, and Disney allows third-party distribution to Redbox. With more than 20,000 kiosks now i operation, Redbox ranks fifth in DVD rental revenues, which is impressive considering the rental fee is only $1.00. B Blockbuster is trying to steal vending market share by allowing NCR Corporation, known for ATM machines, to licenee its name to place Blockbuster Express kiosks in similar types of locations. 31. The capaci 12 27. Refer to Redbox. Redbox offers DVDS from several production studios, such as Disney, Sony, and Paramount. Consumers can rent from Redbox instead of obtaining the DVD from the various production studios if they want a children's movie from Disney and an action movie from Paramount. Thus, one kiosk provides a. distribution intensity distribution efficiency C. synergy d. contact efficiency e. integration for both consumers and the production studios. C 28. In a nonprofit organization, achieving a profit. a. liquidity fees b. nonfiscal costs are often concemed with partially or fully defraying costs rather than Opricing objectives d. cause-related goals e. equity eamings 29. As long as the revenue of the last unit produced and sold is greater than the cost of the last unit produced and sold, a firm should: a. reach its break-even point very shortly. b. not use formula pricing. c. continue using price equilibrium. dcontinue manufacturing e. consider using sales maximization pricing. 2 30. According to the AIDA concept, the first step an advertiser must take is to gain the consumers': a. attitude alignment. 6. attention. c. adoption. d. action. e. adaptation