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Kareem works at the Toronto Public Library. He is considering opening new branches in the underserved communities of northern Toronto. Kareem knows that a large
Kareem works at the Toronto Public Library. He is considering opening new branches in the underserved communities of northern Toronto. Kareem knows that a large determinant of what type of branch is opened will depend on the community makeup. He wants to look at four demographic categories: young families, students, single professionals, and retirees. Kareem has accomplished which step in segmenting the market?
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