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Karen and Anika are owners of a new personal assistant service called Assist You They live in an area populated by single professionals, small local

Karen and Anika are owners of a new personal assistant service called Assist You They live in an area populated by single professionals, small local business owners, retired senior citizens, and families with small kids. For Karen and Anika each of these groups, or segments, is a potential Multiple Choice positioning group consumer group image text in transcribed
image text in transcribed
252F%252... eting Strategies (Seelt! Video Cas... Saved Help Save & Exit Check Karen and Anika are owners of a new personal assistant service called Assist You 2. They live in an area populated by single professionals, small local business owners, retired senior citizens, and families with small kids. For Karen and Anika, each of these groups, or segments, is a potential Multiple Choice positioning group consumer group C Prey 1 2 3 5 of 5 Next > E a e Required information target market strategic fit. market segment Prey 1 2 3 5 of 5 Next >

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