Karen works for Leather Planet Company. The top salesperson in her company has a sales conversion ratio of 80 percent, while hers is only 55 percent. Karen wants to achieve a conversion rate of 75 percent for the current quarter. Which of the following methods will help Karen see where she is falling short? Multiple Choice 1. benchmarking her performance against the best in the company 2. conducting life-cycle costing on all her products 3. using integrated marketing communications for accounts with low potential for sales 4. incorporating adaptive planning for conducting market survey 5. adopting the benefit opening approach for managing her nonselling activities