Karl Kooper is the owner of a manufacturing company called ChargeDown.ChargeDownsells lithium ion batteries.The company's competitive strategy is to offer high quality lithium ion batteries with unlimited batterylife. Karl wants to create a balanced scorecard for ChargeDown. This is the first time a balanced scorecard has been

developed for the company.

Please answer the following TWO questions below in the space provided:

a) Indicate which strategy (cost leadership or differentiation) is most suitable for Chargedown

b) Come up with one key performance indicator for each perspective in the balanced scorecard (financial, customer, internal process, and learning & growth), explaining its importance and why you chose it.