Karnani (2007) makes the point that marketing to consumers at the base of the income pyramid is positive because the poor will be able to purchase products such as shampoo and televisions while also maintaining their expenditure on food education and health care. Question 2 options: 1) True 2) False___________________ is one of the benefits of economic integration. It is defined as the substitution of imports from a beneficiary country within the bloc for domestic production from some other country within the bloc. Question 3 options: 1) Trade diversion 2) Trade symmetry 3) Trade creation 4) Trade expansion 5) Trade inclusion