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Kasun wants to understand why people do not like to invest in stock markets in Sri Lanka. He wants to have a deeper understanding of

Kasun wants to understand why people do not like to invest in stock markets in Sri Lanka. He wants to have a deeper understanding of the reasons that discourage people to invest their savings in shares. He does not need to generalise his findings but to understand the phenomena. Discuss How would you analyse data collected in an interview?

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