Kathmandu is a leading retailer of clothing and equipment for travel and adventure in New Zealand and Australia. To know more about this company, visit:https://www.kathmandu.com.au/

This question asks you to segment Kathmandu's market in Australia. the major segmentation bases are geographic, demographic, psychographic, and behavioral segmentation. Select one appropriate variable in each of the four bases (i.e., four variables in total) and explain why each variable is useful for Kathmandu's segmentation.