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Katie Reynolds owns two exclusive women's clothing stores in Miami. In her plan to expand to a third location, she has narrowed her decision to
Katie Reynolds owns two exclusive women's clothing stores in Miami. In her plan to expand to a third location, she has narrowed her decision to three sitesone in a downtown office building, one in a shopping mall, and one in an old Victorian house in the suburban area of Coral Gables. She feels that rent is absolutely the most important factor to be considered, although walkin traffic is as important as rent. Further, the more distant the new store is from her two existing stores, the better. She weights this factor to be as important as walkin traffic. Katie developed the table below, in which she graded each site from A to D with A being best. Which site is preferable?
Katie Reynolds owns two exclusive women's clothing stores in Miami. In her plan to expand to a third location, she has narrowed her decision to three sitesone in a downtown office building, one in a shopping mall, and one in an old Victorian house in the suburban area of Coral Gables.
She feels that rent is absolutely the most important factor to be considered, although walkin traffic is as important as rent. Further, the more distant the new store is from her two existing stores, the better. She weights this factor to be as important as walkin traffic. Katie developed the table below, in which she graded each site from A to D with A being best. Which site is preferable?
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