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Katrina, a consumer goods manufacturing firm, has subsidiaries throughout the globe that have to respond to varying local market requirements. Therefore, the firm has planned
Katrina, a consumer goods manufacturing firm, has subsidiaries throughout the globe that have to respond to varying local market requirements. Therefore, the firm has planned to adopt a localforlocal approach to innovation. Which of the following statements is true in this context?
This approach will make diffusion of valuable innovations across the company simple.
The subsidiaries will achieve abundance of scale in R&D activities.
This approach will eliminate redundancy in activities.
The subsidiaries of Katrina and their R&D divisions will be highly autonomous.
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