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Katy Co. manufactures three sizes of product lines: Model A, Model B, and Model C. Product information for each product line is provided below. Model

Katy Co. manufactures three sizes of product lines: Model A, Model B, and Model C. Product information for each product line is provided below.

Model A Model B Model C
Unit selling price 500 800 1000
Unit costs
Variable manufacturing 200 350 450
Fixed manufacturing 150 200 225
Variable selling and administrative 50 100 125
Unit profit 100 150 200
Demand in units 200 150 100
Machine hours per unit 20 40 50

The maximum machine-hours available are 12,000 per week. Required:

a. For each model, compute the contribution margin per unit.

b. For each model, compute the contribution margin per machine-hour. c. If there is excess capacity, which model is the most profitable to produce? Why? d. If there is a machine breakdown, which model is the most profitable to produce? Why? e. How can Victoria encourage her sales people to promote the more profitable model?

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