Question
Katy Co. manufactures three sizes of product lines: Model A, Model B, and Model C. Product information for each product line is provided below. Model
Katy Co. manufactures three sizes of product lines: Model A, Model B, and Model C. Product information for each product line is provided below.
Model A | Model B | Model C | |
Unit selling price | 500 | 800 | 1000 |
Unit costs | |||
Variable manufacturing | 200 | 350 | 450 |
Fixed manufacturing | 150 | 200 | 225 |
Variable selling and administrative | 50 | 100 | 125 |
Unit profit | 100 | 150 | 200 |
Demand in units | 200 | 150 | 100 |
Machine hours per unit | 20 | 40 | 50 |
The maximum machine-hours available are 12,000 per week. Required:
a. For each model, compute the contribution margin per unit.
b. For each model, compute the contribution margin per machine-hour. c. If there is excess capacity, which model is the most profitable to produce? Why? d. If there is a machine breakdown, which model is the most profitable to produce? Why? e. How can Victoria encourage her sales people to promote the more profitable model?
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